BRONX APPLE STORE FREE

Additionally, it points out that many Bronx residents are loyal Apple consumers and deserve to have an outpost in their own community. 'Since 2009 the Bronx has seen more than $9.493 million in total development in all categories, and 54 million square feet of new construction.' They point to the recent opening of the Mall at Bay Plaza, the Hub/3rdAvenue, and construction at Fordham Road for further proof that the Bronx is worthy of Tim Cook’s consideration. The letter doesn’t explicitly spell out where this 'Apple Bronx' should be stationed but it does go on to mention the vast amount of development that the borough has seen in the last seven years alone. 'Few brands are as recognized and admired as Apple, and an ‘Apple Bronx’ location would be another signal to the world that the Bronx is open for business,' it continues. 'ur borough is the only one without a single Apple store,' the letter states. In a letter penned to Apple CEO Tim Cook, 26 elected officials, including borough president Ruben Diaz, have made it known that they want in ( h/t Metro). A custom ceiling system, comprised of narrow bands of perforated stainless-steel plate and tightly stretched white fabric, integrates and conceals the store’s climate control systems, lighting, security and acoustics.With 10 locations in four boroughs, Apple has solidified its presence in New York City, but the Bronx isn’t happy that the revolutionary tech company hasn’t made plans to open a location in the slighted borough.

Elegantly designed maple tables, detailed gray limestone floors and bead-blasted stainless-steel wall panels are finished to reveal the inherent qualities of each material. Housed within the cube is the first structural-glass spiral staircase and glass cylindrical elevator.

BRONX APPLE STORE FREE

The ascent up into the glass cube highlights a return to the open plaza and an incomparable vista of Central Park.Įntirely free of structural steel, the glass cube is self-supporting through the seamless integration of glass panels and interconnected glass fins and beams. Daylight pours in from above, creating an ethereal glow that belies the sense of being underground, providing the backdrop to a serene environment where visitors interact with Apple products and Genius Bar staff.

Throughout the subterranean space, there is a profound sense of elegance and lightness. Bands of stone define the plaza’s edge and provide casual seating, while rows of trees create a backdrop to two square pools, forming a welcoming place of respite.Ī magical descent gradually reveals the clean organization and rigorous details for which Apple is known. The creation of the 32-foot glass cube – an alluring entrance and iconographic symbol for the store – establishes the plaza and space below as an exceptional urban place. Originally a sunken forecourt of underutilized retail, it later became an awkward platform with under-the-plaza dining. From its beginning in 1968, the plaza failed to fulfill its potential. General Motors Plaza lies at the southeast corner of Central Park, surrounded by renowned hotels and shopping. How Bohlin Cywinski Jackson created the Apple retail experience (Curbed) the General Motors Building that brought mediocrity and a dismal, redundant plaza to the most elegant part of New York’s Fifth Avenue would be redeemed by the Apple Store’s magic crystal cube on a newly elevated plaza, turning disaster into triumph?” -Ada Louise Huxtable, On Architecture, 2008 Project Information COMPLETED

Bronx apple store